PocketPills is a Canadian healthcare technology company founded in 2018 that aims to simplify medication management and pharmacy services for patients across Canada.
While its operations are based in Canada, PocketPills runs its engineering, product, data, and AI teams out of India, supporting product development and innovation for its healthcare platform.
We spoke with Christina Khokar, HR Manager at PocketPills India, who has been with the company for nearly 6 years, to understand how Goodfit helped improve hiring efficiency, reduce screening workload, and enable faster candidate evaluation.
The Challenges
High Application Volume for Each Role
PocketPills receives a significant number of applicants for most job postings. Typical application volumes include:
With a small HR team managing all hiring for India, reading every resume individually before even getting to a first screening call meant a large chunk of recruiter time was spent before any real evaluation happened.
The deeper problem was conversion. After a COVID-era hiring surge, Christina noticed the team was spending more and more business hours on interviews and still not closing roles. Candidates were being offered and not joining.
My team was spending a lot of time hiring, interviewing and all that, and the conversion was not happening. Business hours were being spent interviewing and closing the roles, and then candidates were not joining. It was like wastage of their business hours.
Christina Khokar
HR Manager, PocketPills
Assessments That Candidates Would Not Complete
During the COVID hiring surge, PocketPills tried tech assessment platforms including HackerRank. The problem was candidate behaviour. People were not willing to sit through long assignments or MCQ-based evaluations, especially for roles where they had multiple options.
Christina's view was direct: she had never liked long-form online assessments as a hiring tool. What she wanted was conversation, not a test paper.
An AI Tool That Was Functional but Hard to Use
When AI interviewing platforms emerged, PocketPills adopted one called VeloxHire. It worked, but using it as a recruiter was frustrating. Dashboards were hard to navigate, data was not well presented, and the interface required more effort than it should have. Christina had already paid for a year's worth of credits with VeloxHire when she started looking for alternatives. The decision to switch was not about cost, it was about friction.
They didn't have very good dashboards and presentation of data and positions. It was all a little complex. Not very user friendly or UI driven.
Christina Khokar
HR Manager, PocketPills
Why PocketPills Chose Goodfit
Before adopting Goodfit, PocketPills experimented with several hiring tools. During the COVID hiring surge, the team used a tech assessment platform. However, candidates were often reluctant to complete long assignments or MCQ-based evaluations.
Later, the team adopted another AI interviewing platform. While functional, Christina found the platform difficult to navigate and less intuitive for recruiters.
I discovered Goodfit through one of the Springworks newsletters and decided to explore it. After seeing the demo, I felt the platform was much more user-friendly compared to the tool we were using earlier.
Christina Khokar
HR Manager, PocketPills
One feature that stood out was the conversational nature of the AI interview. She also found the AI’s accent and tone easier for candidates to understand.
“What I liked about Goodfit was that the AI interview felt conversational rather than scripted. If candidates asked the AI to repeat a question, it handled it naturally, which made the experience much better.
Christina Khokar
HR Manager, PocketPills
The Solution
AI Interviews for First-Level Screening
PocketPills implemented Goodfit’s AI interviews as the first level of candidate evaluation.Instead of scheduling preliminary calls with every candidate, applicants now complete AI interviews asynchronously.“
With Goodfit, at least the candidates our team interviews already have the basic foundations required for the role. That helps us eliminate candidates who shouldn’t have reached the interview stage.”
— Christina Khokar, HR Manager at PocketPills
This helped reduce the time recruiters spent interviewing unqualified candidates.
Coding Assessments for Internship Hiring
PocketPills also experimented with Goodfit’s coding assessments for internship hiring.
The team used coding and aptitude tests to filter candidates before moving them into interview rounds.
“For internship roles, we started using coding and aptitude assessments, and the coding assessments worked well in helping us identify candidates with the right technical capabilities.”
— Christina Khokar, HR Manager at PocketPills
Faster Hiring for Marketing Roles
Goodfit also helped accelerate hiring for newly created marketing roles.
When PocketPills expanded its marketing function in India, the team used Goodfit to evaluate candidates quickly.
“We were hiring for a creative strategist role and expected it to take longer to find the right candidate. But after using Goodfit interviews, we were able to close the role within one to two weeks.”
— Christina Khokar, HR Manager at PocketPills
Manual screening and recruiter calls
AI interviews filter candidates automatically
Many unqualified candidates are reaching interviews
Only qualified candidates move forward
High manual effort from recruiters
Automated candidate evaluation
1–2 weeks to close roles
Hours spent screening hundreds of applicants
AI interviews shortlist candidates automatically
The Results
Thanks to Goodfit, PocketPills achieved:
50%
faster screening of candidates
Overall, they achieved
- Significant reduction in recruiter interview workload by filtering candidates before live interviews
- Marketing roles filled in 1–2 weeks instead of ~1 month
- More efficient engineering hiring, ensuring only qualified candidates reach interview rounds- Improved recruiter productivity, enabling the HR team to manage hundreds of applicants per role
Overall, I would describe Goodfit as a new-age recruiting platform that really saves time for recruiters and hiring teams.
Christina Khokar
HR Manager, PocketPills
What’s Next for PocketPills
PocketPills plans to continue expanding its use of Goodfit as hiring demand grows across engineering, product, and marketing teams.
Christina also highlighted opportunities to enhance reporting dashboards for better candidate tracking.
As the company continues scaling its engineering and marketing teamsam, AI-driven candidate screening is expected to remain a key part of its recruitment strategy.
