What to evaluate in an AI interview platform
The AI interview market in India has exploded. There are platforms for video interviews, voice interviews, text-based interviews, coding assessments with AI grading, and everything in between. Choosing the right one requires clarity on what matters for your specific hiring context.
Start with the basics: what type of interview does the platform run? Video-based platforms record the candidate on camera and may or may not have AI-driven follow-up questions. Voice-based platforms run a real-time conversation - the AI listens, asks follow-ups, and adapts. Text-based platforms are essentially smart forms. Each has trade-offs in candidate experience, signal quality, and infrastructure requirements.
For Indian hiring specifically, three factors matter more than anything else: language support (can candidates interview in Hindi, Tamil, Telugu, and other regional languages?), delivery channel (WhatsApp vs email vs app download), and pricing model (per-candidate vs per-seat). Get these wrong and the platform will not work for your candidate population, no matter how good the AI is.
Why voice beats video for India
Video interviews require a stable internet connection, a working camera, good lighting, a quiet room, and a device with a screen large enough to read questions. That describes a subset of Indian candidates - mostly urban, mostly white-collar, mostly already comfortable with video calls.
Voice interviews require a phone. That describes almost everyone. A candidate in a tier-3 city with a Rs 8,000 smartphone and a 4G connection can complete a voice interview just as well as a candidate in Bangalore with a MacBook. The barrier to entry is dramatically lower, which means your completion rates are dramatically higher.
Voice also captures richer signal than most people expect. Tone, pacing, confidence, hesitation, word choice, the way someone handles being asked to elaborate - these are all audible. You lose the visual channel, but for a first-round screen, the voice channel carries more useful signal than a grainy webcam feed of someone reading answers off a screen.
Per-candidate vs per-seat pricing: which model works
Per-seat pricing (fixed monthly fee per recruiter) works well for companies with steady, predictable hiring volumes. If you hire 50 people a month, every month, the math is straightforward. But most Indian companies do not hire at a steady rate. They have campus drives (1,000 candidates in a week), seasonal surges (Diwali hiring for retail), and quiet months where they barely recruit at all.
Per-candidate pricing (pay for each interview conducted) aligns cost with value. You pay when you use the platform, not when you are not using it. For variable-volume hiring, this model is significantly more cost-effective. A campus drive that screens 2,000 candidates costs exactly 2,000 credits, not an annual license fee that sits unused 10 months of the year.
Watch out for hidden costs in either model. Some platforms charge extra for language support, proctoring, custom question sets, WhatsApp delivery, or API access. Ask for a fully loaded price per candidate that includes everything you will actually use. If the vendor cannot give you a simple number, the pricing is designed to be confusing.
Language support: the India-specific differentiator
India has 22 scheduled languages and hundreds of dialects. For many hiring contexts - field sales, retail, BPO, customer support - the candidate's work language is not English. If your AI interview platform only supports English, you are either excluding a large portion of your candidate pool or getting artificially weak signal from candidates who can do the job perfectly well but struggle to articulate it in English.
Look for platforms that support multi-lingual interviews where the candidate speaks in their preferred language and the scorecard is rendered in English. This is the best of both worlds: the candidate is comfortable and gives strong answers, and the hiring team reviews everything in a common language.
Test the language support yourself before committing. Run a sample interview in Hindi or Tamil and check the transcript quality, the scoring accuracy, and whether follow-up questions make sense in that language. Some platforms claim language support but produce garbled transcripts or awkward translations that miss nuance.
Questions to ask vendors that most teams skip
Ask: "What happens when the candidate's internet drops mid-interview?" A good platform saves progress, lets the candidate resume, and does not penalise them for connectivity issues. A bad platform loses the session and makes the candidate start over.
Ask: "Can I see the AI's reasoning for each score, not just the score?" Scores without evidence are useless. You need to see which part of the transcript drove each rating, so you can verify and override when the AI is wrong. If the vendor says "the AI just gives a score," that is a red flag.
Ask: "What is the candidate drop-off rate across your customer base?" If the vendor will not share this number, it is probably high. A good platform should see 50-70% completion rates for voice interviews sent via WhatsApp. If the number is below 30%, the candidate experience needs work.
- What is the average candidate completion rate?
- Can candidates interview in regional languages with English scorecards?
- What happens when connectivity drops mid-interview?
- Is proctoring included or an add-on?
- Can I see the AI's evidence for each score?
- What is the fully loaded cost per candidate, including all features?
- How long does it take to set up a new job and start interviewing?
Evaluation checklist for your team
Before you sign up for demos, align your team on what matters. Write down: how many candidates per month, which roles, which languages, what delivery channel (WhatsApp vs email), what your budget per candidate is, and what your must-have integrations are. Then evaluate platforms against your list, not theirs.
Run a pilot before committing. Any platform worth its price will let you run a real hiring drive - 50 to 100 candidates - before you sign an annual contract. Use the pilot to measure completion rates, scorecard quality, recruiter adoption, and hiring manager satisfaction. These four metrics tell you everything.
Goodfit offers 20 free assessments to start, supports 14 Indian languages, delivers via WhatsApp, prices per candidate (Rs 100 per credit), and includes proctoring, coding assessments, and psychometric tests in the same platform. Run a pilot and see if the numbers work for your team.
Frequently asked questions
What should I look for in an AI interview platform?
Focus on three things for the Indian market: regional language support (can candidates interview in Hindi, Tamil, etc.), delivery channel (WhatsApp is essential), and pricing model (per-candidate is better for variable volumes). Also verify that the platform provides evidence-backed scorecards, not just opaque scores.
How much does an AI interview platform cost?
Pricing varies from Rs 50-200 per candidate for per-interview models to Rs 15,000-50,000 per month for per-seat licenses. Goodfit charges Rs 100 per credit with no hidden fees for language support, proctoring, or WhatsApp delivery.
Can AI interview platforms work with WhatsApp?
Some do, most do not. In India, WhatsApp open rates are 85-95% versus 20-30% for email, so WhatsApp delivery is critical for high completion rates. Look for platforms that send the interview link, reminders, and status updates directly via WhatsApp.
Do AI interview platforms integrate with existing ATS?
Good platforms offer API integrations or native ATS features. Goodfit includes a built-in ATS with pipeline automation, so candidate data, scorecards, and stage transitions all live in one place without needing third-party connectors.